In 2004 Juliette Hogan established her own label, blurring the line between classic femininity and contemporary fashion. Her clean minimalist approach to tailoring, along with her careful selection of textiles, textures and colourations make for functional yet beautiful garments. Each piece is modern yet timeless, making it able to surpass the seasons.
Juliette Hogan’s winter 10 collection “so pretty it hurts” celebrates a demure muse, with shirts tucked in and buttoned to the top, pleats sharply pressed and an air of bookish beauty about her.
All images courtesy of Juliette Hogans website.